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Friday, November 4, 2011

Soft Drink Makers Target U.S. Youth

U.S. children and teenagers are seeing far more soda advertising than before, with blacks and Hispanics the major targets, as marketers have expanded online, according to a study released on Monday.

The report from the Yale University Rudd Center for Food Policy & Obesity also said many fruit and energy drinks, which are popular with teenagers, have as much added sugar and as many calories as regular soda.

When it comes to energy drinks such as Red Bull and Amp, the marketing is skewed toward young people, even though the American Academy of Pediatrics says such highly caffeinated beverages are not appropriate for children and adolescents, the report said.

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Soft drink makers target U.S. youth
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